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Setting foot into the European market

The introduction of products into the global market is the dream of many Israeli businesses. Israel's industry combines both creative and innovative businesses with highly educated, entrepreneurial and multi-cultural workforce and has e a lot to offer to the market. Although we witness a market growth in Israel, still the domestic market is relatively small and limited due to the fact that Israel is a small country with a small population size.

For this reason, many Israeli businesses are perusing the European market. Entry into this market allows domestic businesses to increase their sales and even become big players in the local market.

Different markets are affected by different trends. So is the Israeli market that has its own characteristics that affect sales. For example, there are different periods throughout the year that affect various products and services; Businesses that sell products targeted for school enjoy blossoms towards the end of the summer vacation; Businesses that sell gifts, decorations or home décor witness sales increase during the holidays, and so on.

The Israeli market is also affected by political-security situations and local economic crises. Markets abroad are also exposed to trends and economic crises, but they are a separate market – that is, an Israeli business can benefit from success abroad compensating for the weak or tough periods in Israel.

The European market is comprised of 28 countries with a population of about half a billion people. Entry into this market allows domestic businesses in Israel to gain access to a huge consumer market compared to the Israeli population and to create a big product awareness. In addition, the European market is considered economically viable and the selling potential is very big. It is not surprising that many domestic businesses place global marketing as a business development goal.

International Marketing

Entry into the international market has many opportunities for the domestic business, but on the other hand, many resources must also be invested in developing business with international marketing. 

Entering the global market has many aspects to deal with and it is necessary to use professional marketing experts and business consultants who have hands-on experience in this region. A good market research of the target market isn't only necessary for success, but for your survival!

Here are some areas to look out for before entering the European market:

Regulation 

One of the challenges of entering the international market is the local regulation. When entering a new market, it is crucial to check and understand the existing regulations that are relevant to your product that can affect the way you can sell your product including tax implications as well.

Local competition 

You may well know your competition in the Israeli market, but the cast of players in the European market most likely is very different than what you are used to. Before entering this new market, you need to get to know your competition abroad such as understand their presence, their partnerships, their network and their relationships and what is your advantage over their products.

The Chamber of Commerce and Economic Attachés in Europe 

another great way to enter the European market is by contacting the European Chamber of Commerce and the Economic Attaches within Europe. Here in Forward Ltd. we can introduce you to the Chamber of Commerce and also to the Israeli economic attaché in the major European capitals. 

These contacts will assist you with entering your product to the European market much easily.

If you are interested in business development and entry into the European market, Forward can help you build and execute a marketing and launch plan.

In addition to our diverse professional experience and knowledge, we can also provide you with our business network and connection we have in Europe and specifically in Spain.

About Forward Ltd

With 95% satisfaction rate, Forward Ltd. is one of the leading business consulting firms in Israel serving more than 750 business and entrepreneurs nationwide.

Forward Ltd. has more than 10 years of experience and it offers a variety of services such as consulting, training, lectures and workshops for entrepreneurs and business owners in the fields of marketing, financial, sales, business development and more.

Moshe Hershko is the founder of the company and currently lives in Valencia Spain. 

Moshe is the company's representative in Europe.

Contact us

If you are interested in business development and entry into the European market, we can help you build and execute a marketing and launch plan. Let us assist you with making your dream come true by setting foot in the European market.

Mail: [email protected]

Phone: ‎+34 603 168 692

Office:  Valencia, Spain

 aguler 10 valencia, spain.

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