Medical Device Consulting

Forward Business Consulting guides companies and entrepreneurs through launching their products into the market, with our primary focus on the world of medical devices. Led by Tally Hershko, with 25 years of industry experience, 18 of them in medical devices, we help you plan the business, understand the market and get the product to launch.

Our services

Business plan

A strategic roadmap of goals, objectives and strategies for sustainable growth. We define your vision, identify key market opportunities, analyze the competition and set actionable steps.

Market research

Systematic gathering and analysis of market data to understand its dynamics, trends and customer preferences, so you make informed decisions.

Market planning

Strategies and tactics built on the research: product positioning, competitive analysis, pricing and go-to-market.

Product planning

From the market problem to the product vision, a roadmap to launch, and detailed product requirements your R&D team can build from.

Services on demand

Product and project management

Experienced product and project management for projects of any size, in medical devices or other fields.

Guidance and support

Guidance and support for your in-house teams, so they excel in their work.

Business plan for fundraising · US market entry for start-ups

Meet our leading consultant: Tally Hershko

Tally Hershko has 25 years of industry experience, 18 of them in medical devices. A strategist who excels in navigating the complexities of the business world, she has led projects for industry leaders, guiding them through product launches, company sales, market entries and global regulatory approvals.

Our values

Integrity

The highest ethical standards with clients, regulatory bodies and stakeholders: honest, transparent and confidential when needed.

Client-centric approach

Your needs and goals first, with personalized solutions and long-term relationships built on trust.

Dedication

Fully committed to driving results for your business.

Innovation

Creative solutions that improve processes and keep you competitive in a fast-moving field.

Responsibility

Contributing to better healthcare and to the community.

Transparency

Open communication about progress, challenges and potential issues throughout the engagement.

Adaptability

Flexible in response to changes in industry, technology and regulation, and helping clients navigate them.

Collaboration

Working together, inside the company and with clients, to deliver the best possible outcomes.

What clients say

"I had the pleasure to work closely with Tally on a medical device project. Tally is very professional, knowledgeable and experienced medical device consultant. It was very pleasant to work with her. Tally is very dedicated to her work and dedicated to make sure the job is done on the best side. She provided us data, information and strategic way of thinking on how to move forward with the project, always in a positive way. I highly recommend hiring her services!"

L. Barad, PRU Medical

"UteriAN LTD is a startup company developing medical solutions for gynecology and obstetric field. We reached out to 4ward in an early stage (before seed raising), to establish our business plan and develop valuable assets to support our go-to-market strategy. The responses to our needs were immediate and professional with medical-device savvy approach from Tally, Moshe, Uri and the Team of experts. Thanks for helping us out."

Adam Yaacov, Co-founder and CEO, UteriAN LTD

Articles on medical devices

How to identify a reliable medical market research report

What to ask the research company and how to check methodology and sample before you buy. Read

The role of a product manager in launching a medical device

Why the product manager connects regulation, user needs and a smooth launch. Read

Developing a medical device: how to avoid mistakes

The key factors to focus on when developing and launching a new medical device. Read

Frequently asked questions

Who leads Forward's medical device consulting?

Tally Hershko, with 25 years of industry experience, 18 of them in medical devices, leading product launches, company sales, market entries and global regulatory approvals.

Which services do you offer to medical device companies?

Business plans, market research, market planning and product planning, plus on-demand product and project management and support for in-house teams.

Do you work outside medical devices?

Yes. Medical devices are our core focus, and we offer the same services to businesses in other industries.

Which markets do you work in?

We work with companies in Israel, Europe and the United States.