Business consulting for companies, from decision to execution
We check feasibility, build the plan and stay with you through implementation.
Business experience before technology: our consultants have run businesses themselves. Our AI tools work for you behind the scenes, not instead of you.
Sourcing, import, or entering a new market?
Entering Israel, the US or Europe, importing products at competitive prices, and bringing foreign companies to Israel. China, Europe and Israel.
We check demand, competitors, entry cost and route. An answer in numbers within 7 to 45 days, then we stay with you until the first customer or supplier.
Want AI in your business, but hesitant to start?
A soft start with a business consultant, not a technologist. We map one process that pays off, prove it small, and only then expand.
Voice agents that answer and take bookings 24/7 · AI workshops and training for municipalities and senior managers · Innovation for hotels and businesses.
Open or upgrade a restaurant or hotel, without getting burned
Feasibility, setup and guidance until opening day. For hotels and tourism businesses: a culinary upgrade that makes the difference in branding, guest experience and profitability.
For chains, groups, hotels and restaurants with significant turnover. Before the call: how we work with restaurants.
What is your challenge?
Every challenge has a path. Click your question to see the relevant page and everything related to it.
How do I open a restaurant without getting burned?
Location and audience, menu and average check, food cost and staffing, investment and equipment, break-even point.
Restaurant consultingHow do I get more bookings for my hotel?
Through the culinary offering we change the hotel’s branding, guest experience, occupancy and F&B profitability.
Upgrade your hotelHow do I bring AI into my business without complications?
We start with one process that pays off: first response, scheduling, template quotes. We map it, prove it small, and only then expand.
AI for businessHow do I train my team or municipality to work with AI?
We build a tailored workshop program, including a syllabus, for municipalities that want to advance residents, entrepreneurs and business owners, and for management teams that want AI in their daily work.
AI training programsHow do I enter the Israeli, US or European market?
We check demand and market price, competitors, entry cost (entity, regulation, tax, shipping, team) and route: subsidiary, distributor, partner or direct sales. An answer in numbers within 21 to 45 days.
Feasibility and market entryHow do I import from China or Europe at a competitive price?
We find suppliers and complementary products worldwide, check the feasibility of the import, and stay with you until the first shipment.
Import and supplier sourcingHow do I open my first business without mistakes?
We start by checking whether the idea returns the investment, continue to a business plan you can present to banks and investors, and stay with you until opening. Also right for those not yet sure whether to go ahead.
Starting a new businessHow do I know if my idea will pay off?
A short feasibility check for a new business, restaurant, app or product that answers one question: whether, and how much. If the answer is positive we continue to a plan; if not, you saved the investment.
Business feasibility checkWhy Forward
Business experience before technology
Our consultants have run businesses themselves. We start by understanding the business, and only then ask which tool fits.
One Stop Shop
Business consulting and development, marketing, finance, sales, organization and AI under one roof.
The Business Adoption method
Process mapping, a feasibility check, then a small pilot. We prove it works before we expand.
18 years · four countries
Active since 2008 in Israel, the Netherlands, Spain and the United States. Over 1,000 businesses.
Forward provides business consulting for companies and businesses: a dedicated business advisor, business consulting and development, digital business consulting, ongoing business guidance and international business development.
Who works with you
Moshe Hershko
Connects suppliers worldwide with businesses in Israel, from the feasibility check to the first shipment.
Giyora Ashkenazi
Has guided companies and entrepreneurs since 2008, from the feasibility check to execution on the ground. Builds Forward’s tools on AI and uses them in every engagement.
How it works
Three steps, in this order.
Diagnosis
An in-depth session mapping your business processes. It ends with an agreed picture: what works, what blocks, and what is worth fixing first.
A results-focused plan
Not a document for the drawer. A plan with defined goals, priorities and a timeline, and one metric that makes success clear to everyone.
Close guidance and control
We stay on the ground throughout execution. Follow-up meetings, real-time adjustments, and tracking of the metrics we defined.
Services and tools
Services, calculators and tools. The list moves on its own; click any card.
Let’s talk about your decision
A free 20-minute first call. One of us will get back to you within one business day.
