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About Us

ייעוץ עסקי

Forward is one of the leading consultancy companies in Israel.  Forward offers evidence-based business advisory programs to assist businesses to reach their goal and become successful. 

The company accompanies existing businesses that want to improve business performance and entrepreneurs who want to start a new business. 

The company provides consulting services in a wide range of areas: marketing, sales, business development, financial management, organizational consulting and business coaching.

The company provides tools and guidance for businesses and entrepreneurs with the aim of improving their business activities through personal and close support, lectures, tutorials and workshops. The company has been operating for over 10 years and has successfully accompanied over 750 businesses and entrepreneurs. In addition, Forward has a unique consulting method which is called – Business Adoption – a method that enables the company’s clients to grow, prosper and succeed in the business world. Contact us today for more information!

Expansion outside of Israel

In recent years, the company has also started operating outside of Israel, the United States and Europe.

Today the company’s founder, Moshe Hershko, is in Valencia, Spain, and manages the company’s operations in Europe.

The company helps businesses from Israel and all over the world penetrate the European market, And especially to the Spanish market  providing them with professional business advice in the field.

The Team

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noshe hershko

Moshe Hershko | CEO

Moshe Hershko is the CEO of Forward Business Consulting.

Moshe has an experience of more than 20 years in the field as business consultor  as a mentor,  and entrepreneur.

Moshe holds an MBA and is also a Certified Business Coach from the Technion.

Moshe currently resides in Valencia, Spain, and is the acting manager and the company’s representative in Europe.

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Giyora Ashkenazi | FOOD FORWARD partner in restaurants and food Business Advisor

Giyora is a partner in FOOD FORWARD, the subsidiary of FORWARD.
Giyora leads the business consulting business for food business: restaurants, cafes, deli, catering, factories and more.

Giyora specializes in business planning, marketing and operational dining, establishment of management and service systems, menu building, recruitment and operations.

Giyora established / accompanied impressive culinary successes in the last 15 years.

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Ifat kfir | Expert in business development, marketing and sales

Bachelor of Business Administration from Ben Gurion University, MBA from Tel Aviv University. 

For 20 years, she has held a variety of senior positions in the marketing and sales fields of international and public companies including: Nestle-Nestle HP, Digital, and Delta Israel.

דנה לוקר

Dana Locker | Financial and Business Development, a leader in the field of family economics for business

Dana is a business consultant and supervisor senior, also serves as a consultant occupational and economic and business mediator .

Prior to that, she served in business development and sales positions at international high-tech companies and startups.

Specializes in financial strategic business development including business plan construction.

Specializes in family finance for business owners and companies

An  MBA, A certified personal trainer, trainer, and certified family economics consultant

אורי שריר

Uri Sharir | Financial Advisor

Uri Sharir, industrial and management engineer, holds an MBA from the Technion in Haifa. Member of the company’s business advisory team.

Most of his years he worked in factory management. In recent years, he has served as a business, financial and operations consultant for small and medium businesses.

Uri has 30 years of business experience. An expert in submitting business and entrepreneurs to state funds to obtain a state guarantee loan.

Uri is a member of the Israel Business Advisors Bureau

Michal israel | Business Development manager & vp sales, Specializes in improving business performance.

Business development manager and marketing strategy for over 20 years. Specializes in the establishment of new business platforms for retail with over nine years of invaluable managerial experience of working for multinational companies. 

Expert in establishing and developing networks and improving business performance. 

Michal Degenerating workflows for quick and sharp changes, In diverse areas such as the restaurants, food production factories, shipping companies, Adv. and more

BA in Communication and management and MBA in marketing.

Innon Boim | Business & Financial Consultancy

Senior Economist & Experienced Financial Advisor – Main Expertise:
 – Business Plans
 – Business Analysis
–  Financial Management
–  Projects & Budget Control
–  Pricing
– Cost Saving
– Profit Maximization

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