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Marketing consulting

We specialize in marketing small and medium businesses that are usually characterized by lack of budget and appropriate marketing knowledge.

The marketing business consulting process usually begins with business marketing analysis: external environment analysis (market, competitors), business analysis (strengths, resources, improvement points), target audience analysis, product / service adjustment to target audience, creating appropriate marketing differentiation, Finally, we build a marketing budget and set up an appropriate marketing mix that will include several marketing channels.

Today, most of the small business marketing takes place on the Internet, but not only. We will focus first on network marketing, especially on Google and Facebook and other social networks that are relevant to the business, while at the same time we will also work on marketing through networking, creating collaborations and business relationships.


Our key specialization

building a targeted and tailored marketing process for your business and creating quick results and a reasonable, not very high budget

Our solutions for marketing your business

1 Marketing plan

ייעוץ שיווקי

Small and medium businesses are characterized by not having an orderly marketing plan, they have no marketing manager and usually the marketing function is the owner / CEO / sales manager and often the secretary.
In order to generate a steady stream of interested parties and inquiries to the business, one that will allow the company to build sales and revenue forecasts, the business needs to be marketed on a regular and planned basis. We recommend that businesses start building an orderly marketing plan for a year to come.
The plan will allow businesses to move in the desired direction and not waste valuable resources on targeted and ineffective marketing efforts.

The program includes:

1. Market analysis and competitors
2. Building the marketing strategy of the business using various models such as SWOT and PEST.
3. Create differentiation with competitors and competitive advantage
4. Building an advertising and marketing mix
5. Build a budget
6. Schedule and Ghent Missions
7. Defining Goals and Success Metrics

The program will allow the business manager to market his business in an orderly and consistent manner throughout the yeara

2 Social markering

ייעוץ שיווקי

Social network marketing is a relatively new marketing method that allows direct and accurate contact with the target audience of the business, according to the user segmentation (gender, age, interests and even geographical area).

We specialize in promoting business on the following social networks:

יועץ עסקי

Facebook
Content writing, business page creation, sponsored promotion, page management and status writing, group and private tutorials. We will help you understand this media, teach you how to manage pages effectively, how to publish accurately and how to produce results in the face of great competition.
A Facebook page management service can help you bring real results to Facebook!

 

Youtube

Establish a business page and viral promotion of videos

 

Instagram

Establishing a business page, synchronizing with Facebook, creating quality exposure for the Life Style business, shops, restaurants and more.

Linkedin

Establish a private page, using media for business purposes – recruiting, recruiting and collaborating

3 Lead generation from Google, Search Network, Display Network, Organic

ייעוץ שיווקי

Network marketing and advertising if done correctly can bring many customers to your business.
Is Google Sponsored Advertising? Purchase advertising space / banners on other sites? Getting into the affiliate network? How to do organic promotion alone? How to do a network penetration campaign? How to manage a budget?

In the marketing consulting process, we will answer all of these questions and more, and we will build an appropriate advertising mix for your business according to your marketing budget and sales goals.

At the end of the online marketing consulting process, you will know how to do it alone:

1. Google Sponsored Promotion – PPC
2. Know how to promote your business organically at Google
3. Know Where You Should Advertise Search Network Banners
4. You will have a marketing plan for online advertising including a tailored budget

And most of all, you know how to get customers to your business from online advertising!

Our goal is to provide you with the tools to manage the activity on your own, through the provision of tools, training and actual guidance.

4. Branding

ייעוץ שיווקי

Branding is an important part of the marketing process of a new business that just started and of an existing business that wants to change the existing branding.

As part of our marketing consulting, we accompany the business in the branding process:
1. Choosing a business name
2. Selection of slogans and USP
3. Accompanied by choosing the logo and helping to choose the designer

It is important that the branding process creates a business differentiation with the competitors and also reflects the values and nature of the business. We also accompany the business in writing flyers, press and internet banners, catalogs, business profile and more. We are involved in the process of branding experienced professionals in the field of design and copywriting.

In addition, we will assist you in setting up a website and producing additional marketing aids such as:
Business Cards
Flyers
Folders
Signs and more.

For more details and to meet with the company’s marketing consultant, contact us.

 

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