Introducing products to the global market is the dream of many businesses in Israel. Israel has a wonderful industry and creative, innovative businesses that have a great deal to offer. But the local market is small and limited because of Israel's small population. For this reason many businesses are looking toward the European market. Entering this market allows local businesses to grow their sales and even become major players.
The Israeli market has its own characteristics and they affect sales. For example, there is seasonality that affects different products and services: businesses that sell products to school students enjoy a boom toward the end of the summer vacation, and businesses that sell gifts see many sales in the holiday seasons, and so on. The market is also affected by political and security situations and by local economic crises. Markets abroad are also exposed to seasonality and economic crises, but they are a separate market, meaning an Israeli business can enjoy success abroad that offsets the weak periods in Israel.
The European market includes 28 countries with a population of about half a billion people. Entering this market gives local businesses access to a huge consumer audience compared with Israel's population. The European market is also considered economically affluent and the potential is very large. It is no surprise that many businesses set global marketing as a goal for business development.
International marketing
Entering the international market holds many opportunities for the business, but on the other hand it also requires heavy investment in business development geared to international marketing. There are many aspects to deal with, and you need to rely on marketing people and business consultants who know the target market well and can help open the right doors there.
Regulation: One of the challenges in international marketing is regulation. When you enter a new market it is important to check and get to know the existing regulations that are relevant to your product or to tax matters.
Local competition: You may know the competition in the Israeli market, but when you want to expand into European countries you need to get to know the competition and the forces at work in the local market.
Chambers of commerce and economic attachés in Europe: We have the right connections both in the chamber of commerce and in the Israeli economic attachés in the main European capitals. These connections will help you in your attempt to break into the European market.
If you are interested in business development and entering the European market, we can help you build the marketing plan and carry it out. We can put at your disposal not only our experience but also our connections in Europe, and especially in Spain.
