A unique course for entrepreneurs and businesses at the start of their way: giving tools for business success!
The course is suitable for:
Employees who dream of setting up a new business
Entrepreneurs who already have an idea and need help turning it into a business
Business owners who are in the first stages of business activity.
The course is offered to:
Nonprofits, companies, organizations, workers' committees and local activity centers for young people and adults.
You can order a whole course or individual lectures, depending on need, budget and target audience.
You can also build a course tailored to a specific goal.
Business entrepreneurship course
A focused, practical and intensive course for those who want to set up a business and for business owners at the start of the road. The course gives the entrepreneur and the business owner essential tools for setting up the business, planning and operating it in all its aspects, all within two months.
Goals of the course
- Developing business entrepreneurial thinking
- Providing essential knowledge and practical tools for the success of the business
- Improving the chances of success of the business and the entrepreneur
Among the subjects taught in the course
- Shaping the vision and the business planning
- Market analysis and business positioning
- Financial planning and considerations
- Marketing planning
- Marketing in the new media
- Sales
- Principles for writing a business plan
- Tools for business success
At the end of the course the participants will present their ideas and their business at a business marathon and receive substantive feedback.
The lecturers
The course will be run and delivered in full by the company's consultants, who have experience in training and guiding similar courses.
Syllabus: starting a business course
Session 1
Can I set up a business, and am I suited for it?
Introduction to entrepreneurship: opening and explaining the course and its goals, getting to know the participants. The characteristics of the entrepreneur, what it means to be an independent business owner. The entrepreneurial process. Abilities and skills as a basis for entrepreneurship: locating and gathering the resources for setting up a business. Strengths and skills. Personal SWOT. Personal vision and business vision.
The importance of planning and setting goals.
Session 2
"Plan, plan, plan"
The business plan: a business plan as a work plan for setting up the business and checking its feasibility. Giving operational tools for preparing the business plan and a format for preparing a business plan.
Session 3
What am I selling?
Shaping the product or service, focus, setting a price in line with the market, and the marketing approach for the business: marketing principles, the marketing mix and its components, market research, the importance of early planning of the marketing approach. Differentiation. Setting a price and sales targets.
Session 4
How do I market?
Marketing 2: marketing in practice, distribution channels, advertising, PR, the internet. Measuring efficiency and controlling the effectiveness of advertising. Marketing budget.
How do I run my business?
Session 5
Operations and administration: tax authorities, considerations and decisions toward the authorities, tools for choosing a location, tools for finding employees, computer tools, outsourcing and so on. Insurance and permits.
Session 6
Can I make money from my business?
Budget for the business: pricing the product, variable and fixed costs, cash flow, financial goals, budget and required investment.
Giving operational tools for managing the business: a tool for managing cash flow, a tool for preparing a budget.
Session 7
Do I know how to sell?
The sales process, identifying customer needs, techniques for closing a deal, handling objections.
Session 8
Setting out on your own...
Building a personal work plan for every business and entrepreneur, and a presentation
You can also order individual lectures from the course, and also choose a lecture from the following range:
- Marketing and advertising
- Advertising on social networks
- Marketing on Facebook
- Marketing on Google
- Building a website on WIX
- Building a cash flow for the business
- Financial management and reading financial statements
- Working with banks
- Marketing writing and building marketing messages
- Import from China
- Procurement and supplier management
For more information, contact us!
Business entrepreneurship course for teens