US Market Entry for Start-ups

The US market is the natural target for most Israeli start-ups, and also the place where it is easiest to burn money. Forward checks whether the market is worth the investment, builds an entry route and supports you until the first customer.

What US market entry includes

Market and feasibility check

Demand, competitors, cost of entry and route. An answer in numbers, usually within 21 to 45 days.

Entry route

Subsidiary, distributor, partner or direct sales. We choose the route by product, budget and pace.

Regulation and product fit

For medical device companies and regulated products: preparing for regulation as part of the product strategy, not as a last step.

Support until the first customer

We do not stop at a report. We support execution until the first customer, distributor or partner.

Why Forward

• Operating since 2008 in Israel, the Netherlands, Spain and the USA
• Local representation and team in the United States
• Business consulting, business planning and fundraising under one roof

How it works

1. Intro call: what the product is, who it is for and what the US goal is.
2. Market check: an answer in numbers on whether to enter, and how.
3. Entry route and work plan: costs, timelines and partners.
4. Support: until the first customer or partner.

Frequently asked questions

How long does a US market check take?

Usually 21 to 45 days to an answer in numbers: demand, competitors, cost of entry and route.

Do we have to set up a company in the US?

Not always. Sometimes a distributor or local partner is the faster and cheaper way to start. The check decides.

Can this be combined with fundraising?

Yes. Investors want to see a market entry plan based on numbers. Business plan for fundraising.

Read more: Import, export and market entry